Three friends. One problem. One idea that wouldn't let go.
We all know the feeling: you find a shoe you love, but it never quite fits. Standard sizes, limited widths, and compromises on comfort became our everyday frustration.
As three friends with backgrounds in technology, design, and business, we asked a simple question: why should made-to-measure shoes remain a luxury reserved for a few?
That question became Forma Prior — a brand built to combine precise fit, personal design, and European craftsmanship at a price that makes sense.
Our founders
We believe custom shoes should not be a luxury for the few.
Vincent Markert
Vincent brings product vision and technology expertise to Forma Prior. He leads the development of our scanning app and digital configurator, making made-to-measure footwear accessible from anywhere.
Friedrich Trabert
Friedrich drives brand strategy and operations. With a passion for quality and customer experience, he ensures every step — from design to delivery — reflects the standards we stand for.
Marcus Preußig
Marcus connects Forma Prior with Europe's finest shoemakers. His focus on craftsmanship and sustainable production brings decades of Hungarian shoemaking heritage to every pair we create.
How we work
Every Forma Prior shoe starts with your foot.
Using our mobile scanning app, you capture precise measurements of your feet in just a few minutes — from the comfort of your home. These measurements form the foundation of your personal shoe last.
Combined with our 3D configurator, you design every detail before our artisans begin crafting your pair by hand.
Our workshop
Handcrafted near Budapest. With decades of experience.
Every Forma Prior shoe is made by skilled artisans in a Hungarian workshop with more than 50 years of shoemaking tradition. They work with premium leathers and time-honoured techniques to bring your design to life.
From cutting and lasting to finishing and quality control, each pair passes through experienced hands — because true fit and lasting quality can only come from real craftsmanship.
