Made-to-measure shoes from home

Forma Prior provides made-to-measure footwear with personalized shoe design through an easy-to-use scanning app and webshop.

Start designing

Made-to-measure shoes from home

Forma Prior provides made-to-measure footwear with personalized shoe design through an easy-to-use scanning app and webshop.

Start designing

Measure your feet and design your own shoes

We craft timeless, personal classics with you—pieces designed to last a lifetime and age with you every year.

Measure your feet and design your own shoes

We craft timeless, personal classics with you—pieces designed to last a lifetime and age with you every year.

  • Mobile scanning app
    Take the measurements of your feet in 5 minutes.

  • Interactive 3D configurator
    Decide on how your shoes should look like.

  • Partnered shoemakers
    Get shoes from the best shoemakers in Hungary.

Get your shoes

How it works

Scan your foot, pick your style, and we will take it from there.

  • 01

    Design your shoes

    Customize the looks of your shoes using our configurator.

    Open configurator  ->
  • 02

    Scan your feet

    Use our mobile app to determine your exact feet measurements.

    Get the app  ->
  • 03

    Checkout online

    Place your order from the comfort of your home.

    View cart  ->
  • 04

    Handcraft shoes

    Our artisan shoemakers will craft your shoes using highest quality materials.

    About our partners  ->
  • 05

    Deliver home

    We will deliver the shoes to your home address.

    Abour our process  ->
  • 06

    Breaking in

    Still uncomfortable after breaking in your shoes? Send them back free of charge for adjustment. You can do this from the order history.

Breaking-in 
to comfort

At Forma Prior, we celebrate the natural qualities of leather—its ability to adapt and evolve with each wearer. During the initial breaking-in period, the shoes gently mold to the unique contours of your feet, becoming more comfortable with every step.

We view this stage as an essential part of the journey. Your feedback during this time allows us to fine-tune and perfect the fit, ensuring that every pair delivers an exceptional level of comfort and individuality. The result is footwear that not only reflects your style but also becomes distinctly yours.

Because we believe that every foot deserves it’s own shoe!

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How you will benefit

We provide improvements in quality, cost, and speed.

2500%

more size variations compared to standard shoes.

> 13000

different configurations to design your shoes.

50%

price reduction compared to traditional made-to-measure shoes.

3 months

to deliver your shoes to your doorsteps, currently similar to traditional shoemakers.

Standard sizes just don’t do the job

  • No tailored fit
    Standard shoes provide very limited variation in shoe size.
  • No personalization
    You have to be lucky to find a shoe that fits your style preference.
  • Made-to-measure not affordable
    It costs a fortune to get tailored shoes.

Let’s use the exact measurements instead

  • Precise sizing
    Sizes stretch all variations of lengths and widths.
  • Individual customization
    Simply choose how your shoes are supposed to look like.
  • Affordable prices
    Enjoy the comfort at a much more affordable pricing.

What our customers say

Providing the most convenient customer experience is our mission.

Lukas Müller
Frankfurt, Germany

Meine Schuhe kamen schnell an und die Qualität ist unübertroffen. Vielen Dank, ich bin begeistert!

Ruben Wenger
Vienna, Austria

I'm genuinely impressed with the craftsmanship of Forma Prior.
A perfect blend of style and comfort!

Erik Jansen
Munich, Germany

I'm blown away by Forma Prior! My shoes arrived faster than I expected, and the fit is spot on!

Lukas Müller
Frankfurt, Germany

Meine Schuhe kamen schnell an und die Qualität ist unübertroffen. Vielen Dank, ich bin begeistert!

Ruben Wenger
Vienna, Austria

I'm genuinely impressed with the craftsmanship of Forma Prior. A perfect blend of style and comfort!

Erik Jansen
Munich, Germany

I'm blown away by Forma Prior! My shoes arrived faster than I expected, and the fit is spot on!

Frequently Asked Questions

Which shoe styles are available now?

At launch, we offer handcrafted Derby shoes, a timeless essential for business and formal wear. Soon we will expand our collection to include Oxford shoes, with further models to follow as our line grows.

Do you offer both standard sizes and made-to-measure?

Yes. Our hallmark is Made-to-Measure, crafted precisely to your personal foot measurements via our scanning app. However, you may also order in standard EU sizes if you prefer.

How does the smartphone scanning app work?

Our iOS and Android app guides you through capturing images of your feet from specific angles. To ensure accuracy, you will need a sheet of paper in A4 or US Letter format placed on the floor as a reference. From these images, our technology creates a personal 3D last, which serves as the foundation for your pair.

How long does production take?

Production currently requires up to three months. We are actively refining our processes to significantly reduce this timeframe in the future.

How do I place an order?

Browse our online shop, choose your model, and use the configurator to design your pair. Once complete, simply proceed to checkout and confirm your order.

Which payment methods are accepted?

We accept all major credit and debit cards (Visa, Mastercard, American Express), PayPal, as well as Apple Pay, Google Pay, and Klarna where available.

Where do you currently ship?

We currently deliver to Germany, Austria, and Switzerland.

Which materials and leathers do you use?

We work exclusively with premium Italian leathers, selected for durability, comfort, and refined aesthetics.

What happens if my shoes don't fit after delivery?

If adjustments are needed, simply submit a change request in your Order History. Our shoemakers will review your notes, adjust the fit based on your feedback, and refit your shoes at our workshop.

How do I submit a change request for fitting issues?

Log into your account, go to Order History, and open your order. There, choose Change Request → Fitting Problem and indicate where the shoes felt too narrow or too wide. Our workshop will refine your pair to ensure the fit meets your expectations.